Fruit Patch has the volume to drive tree fruit promotions May through September!
Bottom Line: Promotion frequency means more incremental dollar sales and gross profits!
More Promotions Guarantee More Profit
Chain A and Chain B both allocated approximately 6.5% display space, but Chain A cashed in on an additional 2.3% dollar contribution and 1.3% gross profit contribution by promoting every week.
Combo Ads are the way to get the best bang for your buck. Multiple item promotions drive category performance. Multiple item promotions increase category volume, and deliver nearly double the sales dollar impact of a single item promotion. Advertising two items instead of one is good for your company because the dollar lift is significantly greater than the category lift. In other words, move a few more boxes, get a lot more dollars! Fruit Patch has the mix to drive your combos!
More category facts: Yellow peaches and yellow nectarines are the prime drivers of the stone fruit category. When combined with other items, category volume and dollar lift are significantly greater than when either item is advertised alone. Plums are particularly potent catalyst when combined with yellow peaches or yellow nectarines.
Source: California Tree Fruit Agreement & Perishables Groups