Taste is the top attribute consumers look for in all fruits
A combination of favorable growing conditions, innovative production methods, and good marketing techniques makes Fruit Patch Sales the best source for tasty fruits! In tree fruit, there are two ways to DELIVER THE TASTE! to your customers: Conventional and Preconditioned.
| Conventional | The Fundamentals | Preconditioned |
|---|---|---|
FRUIT PATCH: |
Tree fruit can be damaged by exposure to 36-50*F Temperature. At these temperatures fruit can lose flavor and eventually get mealy. To avoid these symptoms, tree fruit must be: |
FRUIT PATCH: |
PICK HIGH MATURITY |
1. Delivered fast and cold (32-34*) |
SAME FUNDAMENTALS |
COOL QUICKLY TO 32-34* F |
OR |
MONITOR AT 68*F UP TO 48 HOURS |
SHIP FRUIT COLD (32-34*F) |
2. Preconditioned (brief ripening right after picking and packing) to protect ripening enzymes from "Killing Zone" temperature damage. |
SHIP FRUIT COLD (32-34*F) |
RETAILER: |
RETAILER: |
|
WAREHOUSE FRUIT ABOVE 50*F |
STORE COLD AT WAREHOUSE |
|
NO BACKROOM COOLER |
DISPLAY ON DRY TABLES |
|
DISPLAY DRY TABLES |